Campaign review · Slide 0
Campaign Product Review
Data by Pacing
Top numbers · Slide 1
Counts, funnelled records, and premium coverage
Audience vs published · Slide 2
Yellow + Grey · Prospect pool and published averages
Calculating the audience comparison…
The calculation · Slide 3
Yellow + Grey · Funnelled records, published reviews, and yield
Results per 100 funnelled = Published reviews ÷ Total data in DB × 100.
Current sourcing · Slide 4
Current sourcing methods
Product detail · Slide 5
Yellow + Grey · Product detail by pacing
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| Product | Pacing | SalesNav pool | Funnelled | Published | Premium funnelled |
|---|---|---|---|---|---|
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Review volume · Slide 6
Yellow + Grey · Monthly reviews by channel
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Review volume · Slide 7
Yellow + Grey · Monthly unpublished rate by geo
Unpublished rate = unpublished reviews ÷ total reviews in each region.
Geo review volume · Slide 8
Yellow + Grey · Published volume and unpublished rate by month
Bars = published reviews by geo. Line = total unpublished rate. September 2025–August 2026.
Geo review volume · Slide 9
Yellow + Grey · Published reviews by geo
Monthly share = geo published ÷ total published. Month = created_at in UTC. Premium includes USA, US, and UK.
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| Month | Total published | Premium published | Premium share | India published | India share | Rest of world published | Rest of world share |
|---|---|---|---|---|---|---|---|
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Priority color audit · Slide 10
Strategic Tier 1 products marked Grey
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| Product | Status | Pacing | Published |
|---|---|---|---|
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Priority color audit · Slide 11
Custom-list products still marked Grey
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| Product | Account tier | Status | Pacing | Notes - Isaac provided |
|---|---|---|---|---|
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Discussion · Slide 12
What are the next steps?
Discussion · Slide 13