We Are Team Rocket
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Campaign review · Slide 0

Campaign Product Review
Data by Pacing

Top numbers · Slide 1

Counts, funnelled records, and premium coverage

Behind Schedule— products
Funnelled records—
100% premium coverage—
Average published—
At Risk— products
Funnelled records—
100% premium coverage—
Average published—
On Track— products
Funnelled records—
100% premium coverage—
Average published—

Audience vs published · Slide 2

Yellow + Grey · Prospect pool and published averages

Behind Schedule— products
Median prospect pool—
Average published—
At Risk— products
Median prospect pool—
Average published—
On Track— products
Median prospect pool—
Average published—

Calculating the audience comparison…

The calculation · Slide 3

Yellow + Grey · Funnelled records, published reviews, and yield

Results per 100 funnelled = Published reviews ÷ Total data in DB × 100.

Behind Schedule— active products
—records funnelled
—published results
—results per 100 funnelled
At Risk— active products
—records funnelled
—published results
—results per 100 funnelled
On Track— active products
—records funnelled
—published results
—results per 100 funnelled

Current sourcing · Slide 4

Current sourcing methods

01LinkedIn Sales Navigator
02LinkedIn Posts
03Technographics
04Lookalike Audiences

Product detail · Slide 5

Yellow + Grey · Product detail by pacing

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Product Pacing SalesNav pool Funnelled Published Premium funnelled
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Review volume · Slide 6

Yellow + Grey · Monthly reviews by channel

CallCenter PeerAnalyst
—Total reviews
—CallCenter
—PeerAnalyst

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Review volume · Slide 7

Yellow + Grey · Monthly unpublished rate by geo

Unpublished rate = unpublished reviews ÷ total reviews in each region.

Premium India Rest of world
July 2026 · Premium——
July 2026 · India——
July 2026 · Rest of world——

Geo review volume · Slide 8

Yellow + Grey · Published volume and unpublished rate by month

Bars = published reviews by geo. Line = total unpublished rate. September 2025–August 2026.

Premium India Rest of world Total unpublished rate

Geo review volume · Slide 9

Yellow + Grey · Published reviews by geo

Monthly share = geo published ÷ total published. Month = created_at in UTC. Premium includes USA, US, and UK.

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MonthTotal publishedPremium publishedPremium shareIndia publishedIndia shareRest of world publishedRest of world share
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Priority color audit · Slide 10

Strategic Tier 1 products marked Grey

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ProductStatusPacingPublished
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Priority color audit · Slide 11

Custom-list products still marked Grey

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ProductAccount tierStatusPacingNotes - Isaac provided
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Discussion · Slide 12

What are the next steps?

Discussion · Slide 13

How can PeerSpot help?